Dell’s promise to provide its loyal customers with top of the line PC has never failed to amaze the techno market. The Dell XPS 730x is the “mid-level” version of Dell’s high-end gaming system. Having one is like owning a luxury sports car with the “stock” V8 Motor.

The Dell XPS 730x comes in a variety of colors such as aluminum (silver), blue, and red. What’s really interesting is that the internal and external lighting system, LighFX has been renamed to AlineFX to go with the branding of Dell’s Alienware gaming brand. Now what’s cool about AlienFX is that the five zones are customizable. Not only that, you can also customize the interior and the front/back paneling. AlienFX can be set to react to events such as mucks, email alerts, among others.

The new feature of the Dell XPS 730x is the “theater lighting” where the interior lights automatically go on when the side panel is opened. What’s cool is that the theater lighting is battery operated so it goes on even if the whole system is unplugged.